Category: Digital Marketing

The Importance of Digital Marketing Skills in Today’s Job Market

The world is becoming increasingly digital, and this is having a major impact on the job market. In today’s economy, businesses are looking for employees who have digital marketing skills through which they can reach and engage with customers online. This is where digital marketing comes in. In today’s fast-paced and digitally driven world, possessing strong digital marketing skills is more important than ever. These skills not only enable professionals to navigate the ever-evolving landscape of marketing but also give them a competitive edge in the job market.

So what exactly is digital marketing?

Digital marketing is the use of online channels to promote products or services. It can include a variety of activities, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content and copywriting, social media marketing, and email marketing.

Why digital marketing?

Digital marketing is a powerful tool that can help businesses to reach a wider audience, increase brand awareness, and generate leads. It is also a relatively cost-effective way to market a business.

As a result of the growing importance of digital marketing, there is a high demand for skilled digital marketers. According to the Bureau of Labor Statistics, employment of marketing specialists is projected to grow to more than 8% by 2030, about as fast as the average for all occupations. This growth is expected due to the continued expansion of e-commerce and the increasing use of digital marketing by businesses of all sizes. From social media marketing to SEO strategies, having a solid foundation in digital marketing opens up a world of opportunities and ensures long-term career success.

Here are some of the most important digital marketing skills you can learn:

Search Engine Optimization (SEO): SEO is the process of optimizing a website so that it ranks higher in search engine results pages (SERPs). This can be done by improving the website’s content, structure, and technical elements.
Pay-per-click (PPC) Advertising: PPC advertising is a type of online advertising where businesses pay each time someone clicks on their ad. This can be a very effective way to reach a targeted audience and drive traffic to a website.
Social Media Marketing: Social media marketing is the use of social media platforms to promote products or services. This can be done by creating and sharing content, running social media ads, and engaging with followers.
Email Marketing: Email marketing is the process of sending promotional emails to a list of subscribers. This can be a very effective way to stay in touch with customers and promote new products or services.
Content Marketing Specialist: Today, customers demand impressive content before taking any action. Content marketers optimize business content to drive traffic without paid promotions like social media ads.Content marketing specialists play a vital role in creating and implementing strategies, collaborating with team members, and fueling creative marketing plans.

If you are looking for a career in digital marketing, there are a few things you can do to improve your chances of success. First, make sure you have the right digital marketing skills. There are many online courses and programs that can teach you the basics of digital marketing. Second, build your portfolio. Start by creating a website or blog where you can showcase your work. Third, network with other digital marketers. Attend industry events and connect with people on social media.

So, if you are serious about a career in the tech industry we encourage you to check out our upcoming Techfit Career Webinar This program will teach you the skills you need to build and launch a successful career in tech. With the right skills and experience, you can have a bright future in this exciting field.

About the Author

Sonali Trehon

Blog Author

Sonali is an accomplished Author, Content Writer, Copywriter, and Ghostwriter, known for her ability to create engaging and captivating communications. With over 11 years of experience, she has developed a diverse industry background in Education, Travel, Retail, Events, and Fashion . Quality over quantity is what she firmly believes in. At UniKakhsa, she leads a team of talented technical writers, dedicated to delivering valuable content to readers through our blogs.

8 Simple Steps to Creating the Perfect LinkedIn Profile

LinkedIn is the world’s largest professional network, with over 700 million users. If you’re a job seeker, entrepreneur, or looking to build your professional network, having an optimized LinkedIn profile is essential. A well-crafted profile can help you connect with industry professionals, build your personal brand, and land your dream job. Here are some best essential steps to create LinkedIn profile.

8 steps to create LinkedIn profile:

1. Profile Picture: Your profile picture is the first thing people see when they visit your profile, so it’s essential to choose a professional photo that represents your personal brand. Make sure the image is high-quality, well-lit, and shows your face clearly.

2. Headline: Your headline is your chance to showcase your professional brand and grab the attention of potential employers or connections. Use keywords that are relevant to your industry, and keep them concise.

3. Summary: Your summary is the place to tell your story and showcase your professional achievements. Use keywords that highlight your expertise, and make sure it’s engaging and easy to read.

4. Experience: Your work experience section is the most critical part of your profile. Be sure to include all relevant work experience, with specific details about your roles and accomplishments. Use bullet points to make it easier to read and add multimedia, such as videos or presentations.

5. Skills: The skills section is a great way to highlight your expertise and make your profile more discoverable. Be sure to list all relevant skills and endorsements, and add new skills as you acquire them.

6. Education: Your education section is another critical aspect of your profile. List all relevant degrees and certifications, along with any academic achievements or extracurricular activities.

7. Recommendations: Recommendations from colleagues or supervisors can add credibility to your profile. Be sure to ask for recommendations from people you’ve worked with and add them to your profile.

8. Engage: The final step in creating the best LinkedIn profile is to engage with your connections. Share articles or updates that are relevant to your industry, comment on other people’s posts, and join relevant groups to build your network.

Now that you know the perfect 8 steps to create a Linkedin profile, you probably still have a lot of questions in your mind. Now let’s address these questions.

How to Create a LinkedIn Profile for Freshers
If you’re just starting your career, you might not have a lot of work experience to showcase. However, that doesn’t mean you can’t create an impressive LinkedIn profile. Start by creating a strong headline that reflects your career aspirations. Use a professional headshot that represents you well. Fill out your education, skills, and volunteer experience. Don’t be afraid to list internships or part-time jobs, as these can highlight your work ethic and experience.

What Should You Avoid in Your LinkedIn Profile
It’s essential to avoid common mistakes that can turn off potential employers. Avoid writing in the third person, using buzzwords and cliches, and writing a summary that’s too lengthy. Also, stay away from controversial or political content, and ensure that your profile picture is professional and appropriate.

How to Create a Good LinkedIn Profile
A good LinkedIn profile should include all relevant experience, education, and skills. It should showcase your expertise and highlight your unique selling proposition. Use keywords that match your industry or job role, and provide specific examples of your achievements. Don’t forget to include a call to action, such as “open to new opportunities.”

How to Create a LinkedIn Profile Badge
A LinkedIn profile badge is a great way to promote your profile on other websites or social media channels. To create a badge, go to your LinkedIn profile and click on “edit public profile & URL.” Then click “Create a badge,” and follow the instructions.

How to Create a LinkedIn Profile When Unemployed
Creating a LinkedIn profile when you’re unemployed is an opportunity to showcase your skills and experience. Be transparent about your current status and highlight your skills and achievements. Use your profile as an opportunity to network and connect with others in your industry. Consider volunteering or taking courses to add to your experience while you’re looking for a job.

With this, we come to the conclusion that creating a great LinkedIn profile is crucial for career success. Use the tips above to create an impressive profile that showcases your skills and experience. Remember to avoid common mistakes, use keywords, and include specific examples of your achievements. With a strong profile, you can open doors to new opportunities and take your career to new heights. It is also a good idea to consider making a video resume in order to get the job you want. Here’s a blog that will teach you how to create a video resume that will land you the job you want.

About the Author

Sonali Trehon

Blog Author

Top 4 In-Demand TECH Skills That Are Dominating The Tech-World

Adapting to cutting-edge technology is becoming increasingly important in the highly competitive world of today. In today’s rapidly advancing tech landscape, staying competitive requires honing in-demand tech skills that are driving innovation and propelling professionals to new heights of success. The COVID-19 outbreak in 2020 resulted in a lot of changes across a wide range of industries worldwide. While the world came to a halt, the progress of technology was the only thing that continued. It comes as no surprise that it’s one of the most sought-after careers today and in the future. With technologies rapidly evolving, new career opportunities are being created. Being proficient in new-age technology can give you the edge you need to succeed.

With Industry 4.0 comes a new set of tech skills that you will need to succeed.

Let’s take a look at the top 4 tech skills:

1. Data Science and Analytics

With more and more businesses collecting data, the demand for people who can analyze it and extract valuable insights is only going to grow. If you’re good with numbers and have strong problem-solving skills, consider a career in data science or analytics.

2. Programming

The foundation of any data science application is programming. Compared to other industries in the IT sector, the developer job market is growing faster. The number of developer jobs is expected to grow by 21% by 2028 while the number of application developer jobs is expected to grow by 28%. Over the next few years, the number of programming jobs will grow to a whopping 28 million, globally. As a result of the growing demand for computer software and mobile phone apps, this industry is expanding rapidly.

Languages such as Python, JAVA, and C+ are among the most popular programming languages. It is expected that the demand for developers will rise as mobile apps become more popular.

3. Full Stack Development

The demand for full-stack developers has increased exponentially, as companies seek to create more efficient and agile development teams. As full stack developers are able to work across the entire spectrum of web development, from front-end design and user experience to back-end server administration, this versatility makes them an indispensable asset to any organization looking to stay ahead of the curve in today’s competitive market. The ability to work across the entire stack also gives full-stack developers a unique perspective on how web applications are built and deployed. This deep understanding of the inner workings of web applications is extremely valuable in troubleshooting and debugging code.

So if you’re looking to get ahead in your career, then learning full stack development skills is a must

4. AI, Machine Learning & IoT

The fourth industrial revolution is the current trend of automation and data exchange in manufacturing technologies. It includes a number of new technologies such as the internet of things (IoT), artificial intelligence, machine learning, and 3D printing.

Artificial intelligence & Machine Learning is becoming increasingly important in various industries, from retail to healthcare. Essentially, AI-based innovations aim to eliminate repetitive programming by enabling autonomous machine behaviors. As more and more organizations have remote workers, AI and machine learning are becoming increasingly important. If you’re interested in working with cutting-edge technology, consider a career in AI, ML, and/or IoT

Get SkillFit with Unikaksha’s Tech-Edge

Since we are increasingly moving towards a digital future, it is imperative that IT professionals, such as data scientists, software engineers, UI developers, system architects, system engineers, and full stack developers, will be in great demand in the future. This will mean higher wages, higher compensation, and investments by organizations to hire qualified and certified IT professionals.

Unikaksha, one of the leading Ed-Tech training platforms, offers a wide variety of courses that can help you stay ahead of the curve. In addition to skills, having a certification from Unikaksha will prove to be an added advantage. Our courses are designed by industry experts and cover a wide range of topics, from basic coding to more advanced concepts. Whether you’re just starting out or are looking to brush up on your skills, Unikaksha has a course for you. Click here to find out more:

https://www.unikaksha.com/

About the Author

Sonali Trehon

Blog Author

7 Must-Have Digital Marketing Skills you need in 2022

Digital marketing is considered essential for any business looking to make its mark in the online world and attract the attention of its target audience. The digital space has made it possible for companies to have access to more customers than they ever could have imagined possible. However, this has also led to widespread competition among brands. Unless a company can leverage these 7 digital marketing skills and techniques most productively, it would be impossible for them to stay ahead of the game. Therefore, there is a greater need for professionals well-versed with the latest digital marketing skills.

The digital marketing and advertising market was estimated at $350 billion in the year 2020 and is projected to reach $786.2 billion by 2026.

There is now a demand for digital marketers with the right kind of digital marketing skills that can bring customers to a business and enable them to have more value as a result. The whole scope of a digital marketer is very dynamic as they have to keep themselves abreast with the latest trends and developments in this industry. If you are a person looking to enhance your prospects in the digital marketing career, you must have the right kind of skills that can help you get ahead in this field of work. While it is true you can learn a lot about digital marketing by doing a course on the same, it is still imperative you stay informed about the latest requirements from the industry so that you are of value to companies looking to hire digital marketing experts.

7 Must-Have Digital Marketing Skills you need in 2022

Without further ado, let’s quickly discuss the seven digital marketing skills you must have for career success in 2022. We have tried our best to bring you the most relevant information about top 7 digital marketing skills.

These include:

1 – Marketing Automation

Marketing automation is the process through which variegated marketing activities can get automated. Specialized software systems can be used to achieve this goal. Some tools that can be useful in carrying out marketing automation include SMS marketing, email marketing, push notifications, website notifications, and pop-ups.

The main benefit of using marketing automation is that it helps improve the functioning of the sales funnel and leads to greater brand awareness. Even though the potential consumer may not initially buy from a business, they will eventually do so when marketing automation is used in the right way.

2 – Paid Media Promotion

Paid media specialists help in bringing traffic to a website through the use of online advertising. When online advertising is on social media sites like Facebook, Instagram, and Google, it can lead to more traffic. Paid media specialists combine the best analytical and creative skills to achieve their goals. Paid media specialists can advise their clients about the platforms they can use to reach out to their audience and use digital marketing for the best results.

3 – SEO

SEO or search engine optimization has always been the gold standard for digital marketing, and its importance is still the same in 2022. Even if a company has got the best products and services to offer, it cannot have the taste of great success without SEO. Search Engine Optimization works as a highly technical and analytical field. It requires someone who has a better understanding of algorithms and how search engines work. They should be able to come up with a creative way of content planning so that it can be good for the business.

UniKaksha Fundamental of SEO Course

This course provides an understanding of how search engine algorithms affect organic search results and websites. The course is crucial to any online entrepreneur who wants to market their business effectively. In this course, you’ll learn about the basic elements for creating an effective SEO strategy. It includes how to effectively select the appropriate keywords by performing efficient keyword research. It will help your customers find what they’re seeking and how to perform keyword research. You’ll also discover how to conduct on-page SEO analysis in order to identify opportunities to improve a website’s search optimization.

Course includes:

5 Lessons
5 Topics
5 Quizzes
Medium: English

Course content:

Fundamentals of SEO
SEO Audience Definition
Setting Goals and Key Performance Indicators
Understanding the Competitive Landscape
Robust Content Plan

To enroll and understand more about the course, click Here

4 – Video production and video marketing

Video production and video marketing are techniques involved in digital marketing that have become very important in recent times. They are considered an essential part of all types of marketing strategies. Using videos can be a great way to attract the attention of the end-users. Compared to some of the other methods of marketing, it has been found that video production and promotion can deliver the same results and do that in a shorter time.

5 – Content Marketing

Content marketing is a crucial way to promote business for any website. As per the HubSpot State of Marketing Report – 82% of marketers actively use content marketing. Companies that use great content can generate better output by inciting the curiosity of their target audience. So when business owners create relevant content and share it through social media, more and more people become aware of it and take an interest in everything the brand offers. Hence, blogs and other content marketing channels have become crucial these days.

Also read: What is Content Marketing and Why is it Important?

6 – Copywriting

Copywriting is a technique through which it is possible to create a brand image for the end-users. Using only a few words or sentences, copywriting focuses on creating a signature impression of the brand so that people immediately have an idea of what kind of value they may get from it. This is why it is considered a vital digital marketing skill.

7 – Analytics

Analytics helps to determine whether a digital marketing campaign was able to meet its goals or not and how it can be improved. It deals with large amounts of data and numbers so that the digital marketing team can make decisions to improve the marketing campaigns.

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About the Author

Sonali Trehon

Blog Author

What is Content Marketing and Why is it Important?

Content Marketing: An Introduction

Do you want to attract more and more customers to your site while at the same time encouraging them to take an active interest in the products and services that you have to offer? If so, then you must make use of content marketing as it is a very potent tool for you to achieve those goals. As per Dragon Search Marketing, around “61% of consumers are influenced by custom content.” That’s big!

Content marketing is a process that involves the creation, development, and posting of useful and relevant content in the forms of articles, blogs, social media posts, white papers, newsletters, videos, emails, and others to currently existing as well as potential future customers. If you do your content marketing the right way, it is going to show your target customers that you are an expert in a particular field and your expertise in that area is going to encourage people to contact you for the services and products that you have to offer. It also shows people that you care for the user experience that they have when they do business with you.

When you use content marketing consistently, it helps in the development and nurturing of relationships with existing as well as prospective customers. As your audience regards your business as a trustworthy source of services, products, guidance, and advice, they are going to trust the value that you can provide them. Therefore they are more likely to get in touch with you any time they need the products that you have to offer.

The Importance of Content Marketing

Content marketing has been proven as a highly efficient technique to increase traffic to your website as well as generate more sales for the products and services that you have to offer. According to a study by eMarketer, 60% of marketers create at least one piece of content each day.

Another benefit of using content marketing is that it can provide you with a competitive advantage over your business rivals.

Here are some statistics to show how content marketing can be good for you.

Business firms that make use of blogs regularly obtain 67% more leads compared to other companies.
When companies have a definitive content marketing strategy, they can have a nearly 30% higher rate of growth compared to businesses not having any content strategy.
47% of buyers consider 3-5 content pieces before engaging with the sales representative.
About 72% of B2B marketers have found that content marketing can enhance engagement as well as the number of leads that they have.

Functional aspects of Content Marketing

Whether you decide to get in touch with a content syndication company or find some other way to generate content for your business, you can use the content marketing strategy for generating leads. You can then use the content to encourage people to take an interest in the service or product that you have to offer. This will help you to secure sales more easily.

To make the most use of your content marketing strategy, you must have the right kind of content to present at every step of the customers’ sales cycle, starting from awareness and then moving on to consideration and finally the stage of purchase.

Benefits of Content Marketing

Here is a look at the most important benefits that you are going to have with content marketing.

When you have high-quality content to boast of, it is naturally going to create more attraction for the audience that you are trying to appease. In this way, you would be able to generate a positive user experience and your customers are going to stick with you and your brand for longer durations.
A lot of your success depends on whether your audience can trust you or not. When you choose to come up with high-end content for your target audience, they are naturally going to trust you for the potential value that you can deliver. In this way, they are going to get back to you again and again for the positive outcome that they receive. They can also bring new customers to you through positive feedback and word of mouth.
Social media is a very important place these days where people share information and exchange ideas on a broad range of topics. When you have got good quality content to boast of, it can naturally get more and more people to get attracted to your brand. Social media sites can be a great platform for you to share your site’s content. When more and more people read your content, they are going to develop an idea about it, and in this way, your brand will become a popular name.
Content creation and sharing is an excellent way to generate leads and come up with a way to encourage people to take an interest in what you have to offer. More leads naturally mean more opportunities to generate sales for your business. Every business depends on securing more sales as this can help them to ensure better growth. This is why it is in your best interest to create a powerful content marketing strategy for better growth at every step of the way.

UniKaksha’s Fundamentals of Content Marketing Course

If you want to include content marketing, in your overall marketing strategy, look no further than UniKaksha’s Fundamentals of Content Marketing Course. In this course, you’ll learn about the importance of content marketing and why should marketers opt for Content Marketing. You’ll learn how to set up the content marketing strategy to promote your brands or businesses worldwide.

Course Includes:

13 Lessons
13 Topics
3 Quizzes
English

Course Content:

Fundamentals of Content Marketing
Importance of Content Marketing
Objectives of Content marketing
Why Companies use Content Marketing
The Essence of Content Marketing
The 5 Ws of Content Marketing
Types of Content Marketing
Content Marketing Strategy – First Steps
Flavors of Content Marketers
Content Marketing Plan – A 10-step guide
Content Marketing Metrics

Start the Course Today!

Bottom line

With all the benefits, content marketing is quickly becoming a key ingredient for successful market branding. By putting in the correct strategy and quality content, one can increase web traffic levels, thereby enhancing the overall brand image and boosting sales. Heard enough and ready to get started? Work on creating a content strategy that focuses on your target clients at its very core. Be sure to check out the UniKaksha Blogs for more information on trending topics.

About the Author

Sonali Trehon

Blog Author

Best SEO Strategies to Prepare for the 2022 Holiday Season

When you are prepping up for the holiday season, it is high time you are up to your game in terms of the best SEO strategies you are looking to implement. The goal of every business is to encourage potential customers to spend more during the holiday season as it is that time of the year when people feel more generous as a whole. Shopping can become incredibly fun for the consumers when they have special deals and products to look forward to. This is why e-commerce sites need to create better SEO strategies to drive enhanced traffic to make the most of shopping trends. Even though other marketing methods like paid search, social commerce, and email marketing can generate success for a company, organic traffic generated through SEO is still the primary method of getting traffic and sales for a business.

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5 Best SEO Strategies to Prep for:

Effective SEO planning is considered the key to success for any business when looking to make the most of the opportunities presented by the holiday season. To make the best use of the market opportunities, as presented by the 2022 holiday season, here are some SEO tips and tricks that you can try out when you want to boost your business revenue margins.

1. Mobile-friendly website

Since most people use their mobiles to visit online shopping sites and browse through products, you must have a website that has been responsively designed for easy browsing on mobile devices. Convenience is the key here when you are looking to have more people visit your website, and this is why you should make it mobile-friendly. Google’s recent updates have also made it clear that they will penalize sites with poor ranking when they see that they are not optimally made for mobile devices. Therefore, you should focus on responsive design and ensure that the site has simple navigation features. It will help your online business flourish during the holiday season and the rest of the year.

2. Blogging

Considered one of the best SEO strategies of all time, blogging is a time-tested and highly effective way of bringing traffic to any website. This is especially true for online shopping sites that aim to educate people about the different ways they can benefit from using the products they offer. By creating blogs for the items, you have on your website that can serve as ideal gifts for this holiday season, you can generate more interest for those products and boost sales. People are always looking for new and innovative gift ideas to explore, and you can guide their shopping choices through blog posts.

3. Prepping your site for heavy traffic

The holiday season is naturally the busiest time of the year. So, get your website prepared to handle the heavy traffic you encounter. While it is difficult to predict how much people will spend on gifts, it is safe to assume that they will be spending a lot. Thus, discuss with your web developers to create effective methods to ensure that the site does not suddenly crash amid the shopping season.

4. Loading speed

One of the essential factors that lead to the success of any website is its loading speed. Even if you have a well-crafted website with great products to offer, you can still fail to make sales when you have a site that loads slowly. Thus, work with tools to determine the factors reducing page loading speed and improve the speed factor. You will be losing your customers if they find that your website takes just a few seconds more to load. Hence, make sure that you use graphics, plugins, and other elements carefully so that they do not compromise your page loading speed.

5. Internal linking

One of the main ways you can have the product pages indexed and displayed in Google search results is by having them crawled, and this you can do through internal linking. The internal linking process is essential to having the search engines discover and rank the site pages. The internal linking methods can help the search engine gain a better idea about the website structure. Combining internal linking with cross-linking can provide you with the best results.

There you have it, the best SEO practices that can generate substantial following and traffic for your website. By closely following these methods, you can prepare your e-commerce site to deal with the challenges of the holiday season and thus ensure traffic and sales during this time of the year.

UniKaksha’s Fundamentals of SEO Course

Course Includes:

5 Lessons
5 Quizzes
5 Topics
Language: English

Course Structure:

Fundamentals of SEO
Setting Goals and Key Performance Indicators
SEO Audience Definition
Understanding the Competitive Landscape
Robust Content Plan

After the course completion, you will be provided a shareable course completion certificate. You can share the certificate in certification section of the LinkedIn profile, CVs, on printed resumes or other documents.

To enroll and understand more about the course, click Here

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About the Author

Sonali Trehon

Blog Author

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